Conference
16 April 2010
from 12.00pm to 2.00pm
Installation
14-19 April 2010
from 9.30pm to 6.30pm
Milan Fairgrounds, Rho - Congress Center, Franci Conference Room

I Saloni 2010 have organized a forum event to discuss office design, in preparation for the 2011 edition of SaloneUfficio. The event features an innovative format, alternating opportunities for debate and discussion with fun and entertainment.

Ufficio Fabbrica Creativa. The Italian Way! is the chosen title of the forum which objective is to break out of the box and propose a new vision, what Cosmit calls the Italian Way. A new way of thinking, designing and setting up work spaces that lives up to the reputation of Made in Italy and combines wellness and productivity, design and functionality.
Economists, sociologists, and designers discuss office space as the result of a specific production process, to elicit suggestions and ideas that affect the attitude of the user and as a result, the purchaser.
This comprehensive event aims to guide businesses and professionals toward the important appointment with SaloneUfficio 2011.
The installation area that hosts the forum – Sala Franci – remains open to visitors for the entire duration of the Saloni as a sort of “meditation area” where business people, exhibitors and journalists can join in the discussion of “Ufficio Fabbrica Creativa. The Italian Way!” and leave their own personal ideas or reflections.